Usada Pekora — hololive Character Profile

Pekora’s official character introduction describes a lonely rabbit-eared girl who loves carrots enough to bring them wherever she goes. She comes from Pekoland, a fictional homeland that supplies the setting for her rabbit-themed identity. On stream, that comparatively shy-sounding introduction gives way to bold declarations, theatrical reactions, and a talent for making a small setback sound like a national emergency.

She punctuates words and sentences with “peko,” a verbal tic that makes even an ordinary complaint unmistakably hers. At her neck sits Don-chan, a small rabbit whom hololive’s character glossary explicitly describes as alive. The companion, the carrots, and her speech patterns give her an instantly identifiable on-screen presence.

Pekora debuted on July 17, 2019, in hololive’s third generation, alongside Shiranui Flare, Shirogane Noel, and Houshou Marine. Those colleagues remain part of her group’s public activities and music. Rather than following an episode-by-episode fictional plot, her career has unfolded through live broadcasts, collaborations, songs, and concerts.

Games dominate her regular streams. Hololive also lists manga, movies, sleeping, and streaming itself among her interests. This mix leaves room for high-pressure game sessions, delighted victories, spectacular errors, and quieter conversations; her entertainment style depends as much on how she reacts as on which game she plays.

Her gaming broadcasts are particularly associated with Japanese role-playing games and Minecraft. In a 2021 feature, Fortune singled out her pranks on other streamers in Minecraft. The fun often lies in the gap between the grand plan she announces and what actually happens once other players, game mechanics, and bad luck intervene.

One prominent cross-branch connection is hololive Indonesia’s Moona Hoshinova. Their Minecraft collaborations became recognizable enough that Pekora’s “Hey Moona!” greeting was noted in coverage of Moona’s career. It is a collaboration built around shared play, not a relationship invented by the characters’ fictional backstories.

The Year of the Rabbit gave Pekora an unusually fitting theme for 2023. Her Human Rabbitality Project used the once-in-twelve-years occasion for a series of promotional collaborations, including a crossover with Fujiya’s Peko-chan. The playful premise was that the world should become more rabbit-like; the real results were events, releases, and partnerships.

The project concluded with 1st Usada PekoLive -USAGI the MEGAMI!!-, her first solo concert, on December 6, 2023, at Tokyo’s Ariake Arena. The performance featured her own songs, elaborate staging, audience call-and-response, and guest appearances by fellow third-generation members Flare, Noel, and Marine. It brought her streaming persona, musical ambitions, and group ties together on one stage.

Music had been part of her work before that concert. Her first original single, “PEKORANDOMBRAIN,” was released on January 13, 2021; later releases included “RaRaRa Rabbit.” Her 2023 USAGI THE MEGAMI mini album brought together new songs, earlier singles, and a bonus track featuring hololive’s third generation—nine tracks in the physical edition. The concert followed this growing catalog rather than appearing as an isolated one-night experiment.

Pekora has continued performing beyond the Year of the Rabbit. In July 2026, hololive’s official store advertised merchandise for her seventh activity anniversary. Her public story remains an ongoing sequence of streams, collaborations, and releases rather than a narrative with a definitive final chapter.